We build, launch & scale franchise networks.
From franchise blueprint to go-to-market.
We build the positioning, brand and systems that make your model work beyond you and beyond one location.
Franchise Growth Scorecard
Our scorecard takes around 5 minutes. Your answers are used to calculate your Five Fibre Franchise score.
Method
Five Fibre Framework™
Built On
Memory Catchers / BFC
Stage
GTM/ Early Stage Launch
Engagement
Build & Retainer
Four core problems we consistenly see
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Problem 01
Local Positioning
Local positioning that built your reputation but won't recruit the right franchise owners
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Problem 02
Brand Integrity
Brand integrity that dilutes the moment someone else interprets it for themselves
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Problem 03
Fragile Systems
Systems built entirely around the founder that buckle the moment you step away
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Problem 04
Founder Bottleneck
You're still the bottleneck on every decision, the very thing franchising should fix
Our framework isn’t a slide deck. It’s been built and delivered, end to end, on a business we own.
Full Video Coming Soon
Ashley walks through the build journey from inside the business — the systems infrastructure, the operational efficiency, and what it takes to make a franchise model run without the founders in the
Assess
Pressure-tested the franchise model, defined the positioning, and mapped the dual ICP: the end customers who buy the product and the franchise owners who buy into the model.
Build
Created the Memory Catcher™ franchise brand, built the operational systems, digital ecosystem, and onboarding infrastructure designed to scale across multiple operators without founder dependency.
Launch
Built the go-to-market strategy for two audiences: recruitment messaging for prospective Memory Catcher franchise owners and customer-facing messaging that works consistently across locations.
Grow
Franchisee recruitment marketing strategy and pipeline infrastructure now underway, designed to attract the right franchise owners in the right locations.
Our Five FibreTM Framework
Our Five Fibre FrameworkTM
Every franchise that scales well is built on five foundations. Weakness in any one of them shows up later as recruitment drag, brand dilution, or operational chaos. The Five Fibre Framework™ is how Twine gets each one right — before, during, and beyond launch.
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Fibre 01
Assess
- Franchise Readiness & Strategy
- From local success to franchise blueprint
Is your business genuinely franchise-ready?
Before anything gets built, we pressure-test the model. We assess where your franchise sits in the market, who your end customers are, who the right franchisees are, and how the business needs to be structured so it works when someone other than you is running it.
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Fibre 02
Build
- Franchise Brand & System Build
- Turning your business into a scalable franchise
Build the brand, experience, and systems people buy into.
A franchisee isn't just buying a business. They're buying into a brand, systems, and a customer experience they trust will work in their area. We build the brand system, the operational infrastructure that runs without you, and the digital ecosystem, with AI handling the repeatable work.
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Fibre 03
Launch
- Franchise Launch & Go-To-Market
- Taking your franchise to market properly
Launch with intent... not hope.
Going to market with a franchise is not the same as launching a product. The messaging must work for two audiences at once: the franchisees you're recruiting and the end customers they'll serve. We build the go-to-market strategy, communications architecture, and launch infrastructure your franchise needs.
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Fibre 04
Grow
- Franchise Growth Engine
- Scaling from early traction to expansion machine
Create predictable franchise growth.
Once the franchise is live, focus shifts to a recruitment engine that attracts the right franchisees in the right locations. We build the marketing, lead generation, and qualification processes that turn recruitment from guesswork into a repeatable pipeline. Growth becomes something you control, not hope for.
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Fibre 05
Amplify
- Franchisee Local Marketing
- Turning every location into a local market leader
Help every franchisee win their local market.
A network is only as strong as its individual locations, and every new franchisee opens where nobody knows them. We build the local marketing infrastructure plugging each location in: local SEO, location content, lead generation, and brand-consistent assets. Local growth becomes part of the network's strength.
Two founders. One franchise built and shipped together.
Ryan Eccleston
Co-Founder of Twine
Ryan built Bespoke Foil Company from a spare bedroom to £500K+ revenue with his wife Ashley, then designed and launched the Memory Catcher franchise model from inside the business. Not advising on franchise readiness from the outside — done it with his own money, his own brand, and his own risk.
Before Twine, Ryan held a senior marketing, recruitment and brand role at Travel Counsellors, the UK’s largest travel franchise. He is also the founder of My Wix Designer, a specialist Branding and Web Design agency that helps businesses transition to Phase 2 and beyond.
BFC Revenue
£500k+
TC Network
3,900+
MWD Projects
100+
Mark Preston
Co-Founder of Twine
Mark built Silent Web Solutions, a white-label digital marketing franchise, from an idea to over 50 active franchisees across the UK with no paid advertising. He built the complete franchise model from the ground up and provided full training to each franchisee to ensure consistency. He received multiple acquisition offers and exited the business selling for an undisclosed figure where the buyer integrated the network into their existing business.
He then spent nine years as Head of Organic Growth at Hakim Group, a joint venture partnership network that grew from 60+ to 500+ practices during his tenure, reaching modest nine-figure revenue. Mark built the in-house SEO and digital infrastructure team, managed digital systems across the network, and protected search visibility through mergers and rebrands.
Mark has also previously worked with US based franchise networks as their digital growth advisor. He is also a professional growth speaker at franchise events, and author of Connect Those Franchise Dots.
SWS Network
50+
Hakim Group
500+
Tenure
9 yrs
Our Belief
Three starting points. One conversation.
Businesses considering franchising
You've built a successful local or regional business and franchising is on the table. The model works in your location, and people have started asking how they can do what you do. You can see the potential to replicate it, but you're not sure what it really takes to make a franchise work. You haven't committed to the path yet, and you want to understand it properly before you do.
Early-stage franchise founders
You've already started franchising, maybe with one or a handful of franchisees, and it's harder than you expected. The brand isn't holding up consistently across locations, or the franchisees you're attracting aren't quite the right fit. You can see something in the foundation needs fixing before you scale any further. You want it sorted now, while the network is still small enough.
Established franchise networks
You've got a network up and running, franchisees trading and a brand established in its market. Growth has plateaued, recruitment has slowed, and the network isn't performing as it should. The digital ecosystem that got you here wasn't built to scale, and now holds you back rather than driving you on. You need it rebuilt for the stage you're at, not the one you've outgrown.
Not the right fit if
Twine works with businesses that have already proven their model in at least one location. Franchising amplifies what exists. It doesn’t fix what doesn’t.
And if you’re optimising for the lowest quote, we’re probably not the right partner. The strategic foundation work we do sits above the commodity layer and is priced accordingly.
Launch is the starting line, not the finish.
The Five Fibre Framework™ takes your franchise to market and beyond. Once your network is live, Twine stays with you - franchisee recruitment marketing, network performance, end customer growth strategy. Ongoing support that scales with the network, on a retainer basis.
/ Pipeline
Franchisee recruitment marketing & qualification
/ Network
Performance, brand integrity, scaling cadence
/ Customer
End-customer growth strategy across locations
A conversation about where your business is - and whether franchising makes sense.
No pitch, no pressure. 30-minute discovery call with Ryan and Mark. Both founders on every call.
Not ready for a call just yet? No problem. Take the Five Fibre Franchise Growth Scorecard and see where your franchise network is strong, where it is exposed, and where growth may be getting blocked.
Book a Consultation
Franchise Growth Scorecard
Our scorecard takes around 5 minutes. Your answers are used to calculate your Five Fibre Franchise score.